Rockingham Toyota

Press Release

Tokyo, Japan, November 18, 2010 - Toyota Motor Corporation (TMC) announces details of its plans for "eco-car" development and launches and of progress in next-generation secondary-battery research - both part of environmental technology efforts aimed at limiting oil consumption and reducing carbon dioxide emissions through the use of electricity and other alternative energies.
 
Details
 
1. Hybrid Vehicles
TMC plans to introduce 11 models by the end of 2012, consisting of all-new models and redesigned models.  Of the planned new models, one is a compact with fuel efficiency in excess of 40 km/L under the 10-15 Japanese test cycle.
 
2…

Press Release

Kids' Fundraising Efforts Will Help Protect Migrating Wildlife
 
New York, November 18, 2010 - Kids around the country are gearing up for the third season of Pennies for the Planet, an environmental education and action campaign to protect wildlife and habitat. Pennies for the Planet is made possible by support from TogetherGreen, an Audubon initiative - in alliance with Toyota. This year's program focuses on how to protect migrating wildlife and the habitats they depend on.
 
Pennies for the Planet (www.penniesfortheplanet.org) is a powerful tool for motivating kids of all ages to learn about and become engaged…

The United States Environmental Protection Agency, best known as the EPA, and Department of Energy have released the latest Fuel Economy Guide. This list contains the most fuel-efficient vehicles available in the US.

Once again, Toyota Prius tops this chart, beating the competition with an EPA ratings of 51/48 miles per gallon city/highway.

Toyota Motor Corp.'s best-selling gasoline-gas hybrid, The Prius, sold 22,263 vehicles in the month of October 2010 alone. The Prius went on sale for the first time in 1997, beating rivals as the first mass-produced commercially available hybrid vehicle. Toyota's hybrids currently…

2010 SEMA presented a few interesting vehicles, including Toyota's Swagger Wagon Supreme concept - based on the 2011 Sienna, it's a stretched out concept van. It takes the minivan to a whole other level. The Swagger Wagon Supreme features a wheelbase stretched by 44 inches, creating more room for people, but still retaining its seven-seat configuration.

Sienna's carpet has been replaced with wood flooring from the front seats to the tailgate. The second row "captain's" chairs now swivel and have been moved rearward to make room for a new spa seat with massage function. There's custom…

Press Release

Event Connects Minority Businesses with Toyota Suppliers
 
ERLANGER, Ky. (October, 25 2010) -- Toyota Motor Engineering & Manufacturing North America's (TEMA) Opportunity Exchange (OE) will take place on November 9th & 10th at the Duke Energy Center in downtown Cincinnati.  Now in its 21st year, the event serves as a business development opportunity for minority business enterprises (MBEs) from across the nation to make viable connections - and land potential contracts - with Toyota's direct suppliers.
 
"We are always searching for new MBEs that can help Toyota and our suppliers improve our diversity objectives, but also add value and innovation to…

Press Release

Stylish Redesign Earns Nathan James' Seal of Approval
 
Torrance, Calif., October 25, 2010 - Toyota Motor Sales (TMS), USA, Inc. along with its advertising agency Saatchi & Saatchi LA today announced the marketing campaign for the new 2011 Highlander. The campaign, "Just because you're a parent, doesn't mean you have to be lame," positions the Highlander as the cool, stylish vehicle choice for parents - one that kids aren't embarrassed to be seen in.
 
The fully integrated Highlander marketing campaign is aimed at parents with kids ages seven to twelve. During those early child-rearing years, these parents were…