Rockingham Toyota

Toyota Matrix is all new for 2011.

The Matrix comes standard with a 132 horsepower, 1.8-liter four-cylinder matched to either a five-speed manual or four-speed automatic.

The S trim variant come with a 158-hp, 2.4-liter four-cylinder engine. Front wheel drive is standard on Matrix, and all wheel drive is optional on the S. EPA mileage is rated at 26 mpg city and 32 mpg highway.

Toyota made more changes inside Matrix. Per a press release, "Toyota appears to have paid the most attention to the 2011 Matrix's interior," says Automobile Magazine. "A number of trim changes were…

Press Release

'Prius Goes Plural' Asks Customers and Fans to Determine Plural of Prius
 
TORRANCE, Calif., January 13, 2010 -Toyota Motor Sales (TMS), U.S.A., Inc. along with its advertising agency Saatchi & Saatchi LA announced the marketing campaign for the Prius family of vehicles. The campaign, "Prius Goes Plural," challenges the public to help the automaker answer a unique, grammatical question in the wake of the world premiere of the Toyota Prius family of vehicles - what do you call more than one Prius?
 
Adding to the current third-generation Toyota Prius and Prius Plug-in vehicle (PHV), the Prius v midsize…

Press Release

Industry-Wide Safety Projects to Focus on Children, Teens and Seniors in Collaboration with Leading U.S. Institutions
 
ANN ARBOR, Michigan - January 9, 2011 - Toyota announced today that it is launching a new, advanced safety research center that will collaborate with leading North American universities, hospitals, research institutions, federal agencies and other organizations on projects aimed at reducing the number of traffic fatalities and injuries on America's roads.
 
Toyota's new Collaborative Safety Research Center (CSRC) will be based at the Toyota Technical Center (TTC) in Ann Arbor, Michigan and will involve Toyota researchers and engineers from North…