Rockingham Toyota

Toyota recently reassured hybrid enthusiasts that they are in fact the king of hybrid cars after launching the latest addition to the Prius Family of Cars, the 2012 Toyota Prius c in the United States.

In the first three days 1,201 units of the Prius c were sold. To give you an idea of how impressive this is, 1,023 units of the Volt were sold last month, while the LEAF sold a total…

In response to China's government-mandated reduction of sales for rare-earth materials that are often used in electric and hybrid auto models, Toytoa, hybrid auto pioneer of the Toyota Prius family, has stated it has been working on a long-term approach to the problem, which includes developing induction-type electric motors. The Japanese automaker asserts it is in an "advanced stage" of development for these motors, which would undercut the need for rare materials like dysprosium…

The 2012 North American Auto Show in Detroit has come and gone, but we can't get our minds off of one model in particular. Which model are we so crazy about? It's the 2013 Toyota Prius c, which is currently marketed as the Toyota Aqua in Japan and several other countries. In fact, the Aqua recently made its debut official debut in Japan, where Toyota has upped its production by 30 percent (to?

There's no denying that the Toyota Prius changed the landscape of the automotive market for the better. Every automaker out there is now trying to imitate the success of the lauded hybrid and for good reason. Hybrid models like the Prius simply represent the future of the automotive industry as a whole. Still, even we here at Rockingham Toyota must admit that the competition has done a pretty good job furthering the development of?

Each year GreenCarReports picks the most eco-friendly vehicle in the world and names it the "Best Green Car to Buy." This year, however, they had a hard time picking because their choice for the winner wasn't merely one vehicle, but rather a whole lineup of cars. confused? It's to be expected, but that's why Rockingham Toyota is here to shed some light on the issue.

More specifically, the Prius family of vehicles…

It's already unfortunate that car owners have to worry about human car thieves stealing their cars, but when you add mother nature into the mix we think the best resolution is to keep the car in the garage and start riding a bicycle. And, it even shows that being green really makes the animals of our planet happy, so much that they dream of driving a hybrid car!

A Toyota Prius, much like the…

The eco-friendly, fuel efficient and low base price seems to be the perfect trifecta for the Japanese automaker's success at targeting their 2012 Toyota Yaris to the youth market. Nearly every college student who lives off-campus needs a vehicle to commute to school, or to pick up friends. Obviously, if you are still living on campus, you don't need a vehicle, but it's very likely you will need a reliable and affordable…

The Toyota RAV4 EV might seem new. Really, it's a next-generation of the compact crossover EV which originally debuted 15 years ago, at the Los Angeles Auto Show. It was even on sale for a short time in the state of California, from 2001 to 2003 (when production ended)...What can we say...it was just a little too ahead of its time.

Today, however, EVs are gaining stronger and stronger traction within the…

Electric vehicles (EVs) have a lot of appeal. They're clean, they require zero petrol and as automaker's work to prove they're cool, they offer a fresh, futuristic look. That said, there is something about EVs, which many drivers find unattractive. That is the ever-present inconvenience of charging their power cells.

Happily, given a recent partnership between Toyota and WiTricity, future EV owners might never have to deal with the frustration that comes…

In the fast-changing world of hybrid and EV technology, Toyota has their hands full.

Among the many project Toyota is currently juggling is the in-house development of their iQ EV and their joint partnership with luxury EV maker Tesla Motors Inc. They plan to develop an electric version of its RAV4 compact SUV. Both the iQ EV and RAV4 EV are schedule to hit Toyota showrooms as soon as next year.

What's even more…