Rockingham Toyota

Any driver that is distracted is a danger. That is a fact that nobody will argue. But, while national movements to stop distracted driving have spread throughout the country, the fix isn't always as easy as putting the phone away. Diversions while behind the wheel can come in numerous forms, and nobody knows this better than Toyota.

Over the years Toyota has been very active in improving the safety of all Toyota cars, trucks…

Toyota has partnered with the Boys & Girls Clubs of America. Together the team will encourage youth education and focus on raising high school country wide graduation rates as well as preparing students for the next step in their academic career through a new project called "D2D - Diplomas to Degrees." The initiative gives teens the vital resources needed to succeed in school, investigate post-grad options, and promote relationships with mentors.

How does the Japanese automaker play?

Some drivers steer clear of leasing, because they don't want to worry about keeping the vehicle in its like-new condition throughout the duration of the lease. In the past, Rockingham Toyota, serving Salem, New Hampshire, would recognize this valid concern. However, Toyota Financial Services is now offering a new Excess Wear & Use Protection Plan to reassure customers that whether they finance or lease a new Toyota, the vehicle theirs, just like it would be…

Toyota recently reassured hybrid enthusiasts that they are in fact the king of hybrid cars after launching the latest addition to the Prius Family of Cars, the 2012 Toyota Prius c in the United States.

In the first three days 1,201 units of the Prius c were sold. To give you an idea of how impressive this is, 1,023 units of the Volt were sold last month, while the LEAF sold a total…

In 2011, Toyota impressed the world with its "100 Cars for Good" program. The initiative is different than anything Rockingham Toyota has ever seen. Over the span of 100 days, the Japanese automaker managed to donate a new Toyota to 100 nonprofit groups throughout the United States. Each group receiving a new Toyota had to submit an application highlighting how a vehicle would help their cause and help further connect with their community.

The initiative…

In an effort to gain an edge in sales volume, Toyota has decided to enter an area they have tried to avoid in the past.  The Japanese automaker has decided to enter the uncharted territory of the rental market.  Why has the automaker been hesitant to sell vehicles to rental companies and professional fleets in the past? The reasoning is actually quite simple.  By selling to rental companies and professional fleets the market would quickly?

In response to China's government-mandated reduction of sales for rare-earth materials that are often used in electric and hybrid auto models, Toytoa, hybrid auto pioneer of the Toyota Prius family, has stated it has been working on a long-term approach to the problem, which includes developing induction-type electric motors. The Japanese automaker asserts it is in an "advanced stage" of development for these motors, which would undercut the need for rare materials like dysprosium…

The 2012 North American Auto Show in Detroit has come and gone, but we can't get our minds off of one model in particular. Which model are we so crazy about? It's the 2013 Toyota Prius c, which is currently marketed as the Toyota Aqua in Japan and several other countries. In fact, the Aqua recently made its debut official debut in Japan, where Toyota has upped its production by 30 percent (to?

How can automakers tell when they've made a truly exception vehicle? When they've earned "recommended" status from the seasoned critics at Consumers Reports. The third party review magazine has earned the respect of millions of car buyers and fellow critics alike around the world for their no-nonsense approach to the review process. The company accepts no advertising money from any company whose products they review, and they anonymously buy each vehicle they test…

There's no denying that the Toyota Prius changed the landscape of the automotive market for the better. Every automaker out there is now trying to imitate the success of the lauded hybrid and for good reason. Hybrid models like the Prius simply represent the future of the automotive industry as a whole. Still, even we here at Rockingham Toyota must admit that the competition has done a pretty good job furthering the development of?