Rockingham Toyota

In response to China's government-mandated reduction of sales for rare-earth materials that are often used in electric and hybrid auto models, Toytoa, hybrid auto pioneer of the Toyota Prius family, has stated it has been working on a long-term approach to the problem, which includes developing induction-type electric motors. The Japanese automaker asserts it is in an "advanced stage" of development for these motors, which would undercut the need for rare materials like dysprosium…

The 2012 North American Auto Show in Detroit has come and gone, but we can't get our minds off of one model in particular. Which model are we so crazy about? It's the 2013 Toyota Prius c, which is currently marketed as the Toyota Aqua in Japan and several other countries. In fact, the Aqua recently made its debut official debut in Japan, where Toyota has upped its production by 30 percent (to?

How can automakers tell when they've made a truly exception vehicle? When they've earned "recommended" status from the seasoned critics at Consumers Reports. The third party review magazine has earned the respect of millions of car buyers and fellow critics alike around the world for their no-nonsense approach to the review process. The company accepts no advertising money from any company whose products they review, and they anonymously buy each vehicle they test…

There's no denying that the Toyota Prius changed the landscape of the automotive market for the better. Every automaker out there is now trying to imitate the success of the lauded hybrid and for good reason. Hybrid models like the Prius simply represent the future of the automotive industry as a whole. Still, even we here at Rockingham Toyota must admit that the competition has done a pretty good job furthering the development of?

Each year GreenCarReports picks the most eco-friendly vehicle in the world and names it the "Best Green Car to Buy." This year, however, they had a hard time picking because their choice for the winner wasn't merely one vehicle, but rather a whole lineup of cars. confused? It's to be expected, but that's why Rockingham Toyota is here to shed some light on the issue.

More specifically, the Prius family of vehicles…

Technology has become such a vital part of the lives of young adults that it is almost as though they are more concerned about their Smartphones and Facebook accounts than getting behind the wheel of a car. And in all honesty, we can't blame them. Smartphones and social media platforms allow this generation to stay connected to all their friends and family without having to use their precious free time driving to see friends…

Google+ may be a relatively new social networking platform, but that hasn't stopped Toyota from hopping right on the bandwagon. Google recently added official business pages as a feature to the site, and among the first attempting to engage fans is our favorite Japanese automaker.

This move makes perfect sense, of course, as Toyota is quite active other social networking sites, like Facebook and Twitter. The Toyota Facebook page can be found at https…

In an effort to meet the needs to overworked motocross riders, Toyota teamed up with DC Shoes and West Coast Customs to create the Ultimate Motocross Truck. The Japanese automaker listened closely to what various riders said would make their lives easier both on and off the track, and fitted a 2012 Toyota Tundra Double Cab 4X4 with a huge selection of upgrades accordingly.

The truck itself was unveiled at the Toyota press conference on?

The Toyota 4Runner was named the "Most Dependable Midsize Crossover/SUV" for 2011 by J.D. Power and Associates. And now, Toyota is getting ready to impress drivers and critics alike with the 2012 Toyota 4Runner. The Toyota SUV has constantly offered drivers a safe, dependable, and exhilarating driving experience for five generations, and now the SUV is becoming even more tech savvy.

More specifically, Rockingham Toyota is talking about Toyota's new infotainment service…

Toyota, our favorite Japanese, or should we say global, automaker, is currently preparing to increase its reach into South Africa through its Indian Subsidiary, Toyota Kirloskar Motor (TKM).  Dedicated to keeping you informed on all Toyota developments, both local and international, Rockingham Toyota is excited to share the details with you..

Toyota Kirloskar Motor is looking to export the Toyota Etios and Etios Liva to the South African market. The sedan and hatchback models have?